It can be hard not to panic right now. Everywhere we look, there is talk of the cost-of-living crisis and advice about how to cut back our spending. Music lessons are a luxury, right? Surely people will stop spending their hard-earned money on something so non-essential?
Let me tell you a secret: there will always be people with money to spend, and people will always put money into their children's activities. Concentrate on how you can be the very best at what you do and you will thrive.
The key to thriving lies in creativity, adaptability and a deep understanding of the needs of your customers. Now is not the time to lower your prices, or to apologise for how much you cost. People are investing in learning with you as they see value in the service you provide.
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