Q&A: Benjamin Turner

BT: From the outset, a focus on excellence within communities has been at the core of the Rap Club programme. This focus meant the quality of outcomes was continually improving, which led to the industry becoming more and more aware of the project and the individuals within it. It started off with one artist the industry spotted through the platform we use to share videos, then they found another artist through the same platform, until it got to a point where they knew it was a space to discover lots of young talent. We're now in a position where the industry comes directly to us and we have those relationships. If young people feel part of a community that can go with them, they are going to want to take the community with them, rather than having to rely on someone unknown.